Empowering the Future of Personalized Health: The Suggestic Story

« Back to Health Transformer Journal

Jun 19

Written By Nicole Kinsey

A new member of the StartUp Health community, Suggestic is revolutionizing the way personalized wellness programs are built and delivered by giving health brands the tools to scale AI-driven nutrition and lifestyle interventions. With a mission rooted in prevention and a platform built for speed, leaders Carver Anderson and Shai Rozen are helping shift healthcare from sick care to true healthcare—one personalized experience at a time.

By Nicole Kinsey

The Challenge: Breaking Healthcare's Innovation Barriers

Despite a booming digital health market and surging demand for personalized care, health organizations still face a frustrating paradox: they know AI and personalization are the future, but can’t build fast or affordably enough to deliver on that promise. Suggestic, led by CEO Carver Anderson and Co-founder Shai Rozen, was built to solve exactly this.

Two major barriers stand in the way of innovation: the “digital health market entry trap,” where companies often spend 12 to 18 months and millions of dollars trying to build their own platforms—many of which fail due to lack of healthcare-AI integration expertise—and the “AI implementation valley of death,” where organizations understand the value of AI but don’t have the resources or knowledge to apply it meaningfully in healthcare contexts.

Suggestic’s platform bridges this gap. It empowers wellness brands, labs, clinics, and even global consumer companies to launch personalized, evidence-based health programs quickly—often in under 10 weeks. For Anderson and Rozen, the mission is clear: accelerate access to personalized care and keep people out of the sick-care system before it’s too late.

“Every month that personalized, engaging health solutions stay locked behind implementation barriers is a month people needlessly fall into the sick-care system,” says Anderson.

Origin Story: From Personal Loss to Global Health Impact

The idea behind Suggestic wasn’t born in a boardroom—it was sparked by personal loss and a decade of health tech trial and error.

Rozen and his co-founder lost their fathers to diabetes-related complications. The experience fueled a shared conviction: that lifestyle and nutrition—when guided by personalized, accessible insights—could have prevented their loved ones’ suffering.

Anderson, a health tech veteran with a background in engineering, Wall Street, and UnitedHealth Group, joined Suggestic after leading a diabetes reversal platform called Level2. “The magic of Level2 wasn’t the tech—it was the program,” he says. “But the tech kept holding us back.”

Rozen, a serial entrepreneur, originally launched Suggestic as a consumer app, before realizing their core strengths were in building the engine behind other people’s health programs––becoming a bridge between healthcare domain expertise and AI innovation. Organizations had either the healthcare knowledge or the technical capabilities, but rarely both. And even fewer understood how to make AI work within healthcare's unique regulatory, behavioral, and outcome requirements.

“We made the bold decision to go B2B,” says Rozen. “If we could enable health brands to bring their programs to life faster and better, our impact could scale exponentially.”

Under the Hood: The Platform Powering a Wellness Revolution

Suggestic operates like the “AWS of health transformation,” delivering the behind-the-scenes engine that allows health and wellness organizations to build and scale hyper-personalized programs without starting from scratch.

At the heart of the platform is AI-powered health intelligence that acts like a 24/7 smart assistant. It can answer health-related questions, coach users, and offer evidence-based recommendations in real time. Paired with a robust telehealth infrastructure, Suggestic enables seamless communication between users and health professionals, offering video visits, messaging, and care management tools all under one roof.

To make personalization easy and scalable, Suggestic provides fully white-labeled apps and websites that organizations can tailor to their own brand and content. From a user’s perspective, it feels like a dedicated, personalized wellness app—because it is. Behind the scenes, Suggestic powers the engine with deep health analytics to track engagement, surface insights, and continuously improve outcomes.

This approach is already making an impact. One global food company used Suggestic’s platform to deliver culturally personalized nutrition recommendations across diverse markets, increasing user engagement by more than sixfold. A supplement manufacturer integrated an AI tool trained on over 200,000 research papers to instantly answer clinician questions about compounds like beta glucan—cutting response times from days to seconds. Meanwhile, a clinical lab used Suggestic’s AI assistant to triage complex results and make functional medicine recommendations, slashing expert burden by 85% and doubling high-quality lead generation.

The beauty of the platform lies in its flexibility. Whether a company wants to launch a consumer-facing weight loss program, build a practitioner-support system, or roll out a culturally adapted nutrition initiative, Suggestic handles the technical complexity—allowing clients to focus on what they do best: delivering transformative care.

“We’re not just building software—we’re becoming transformation partners,” says Anderson. “Our clients bring the program. We bring the speed, scale, and intelligence.”

What’s Next: A Moonshot Breaking the Sick-Care Cycle

Suggestic’s health moonshot vision is nothing short of health system transformation: replacing reactive care with proactive, personalized prevention, catching people before they enter the sick-care system.

In the near term, the company is focused on reaching one million active users engaged in evidence-based prevention programs through its partners. They're also rolling out next-gen features like AI avatars that mirror real health coaches and advanced community intelligence that surfaces strategies from top-performing user groups.

Looking further ahead, Suggestic is building toward a future where predictive AI identifies health risks before symptoms appear and makes world-class guidance universally accessible. Their ultimate goal is to support 10 million people in avoiding chronic disease altogether, delivering not just better outcomes, but proving that prevention can be more profitable than treatment.

Final Word: Collaboration as a Catalyst

As part of StartUp Health’s Food as Medicine Health Moonshot Community, Suggestic is doubling down on partnerships. From enabling health startups to helping global brands reinvent nutrition, the team is open-sourcing transformation.

“The world won’t be changed by one brand. It’ll be changed by a network of health innovators using platforms like ours to scale what works,” says Rozen.

In Suggestic’s hands, the tools of personalization and AI aren’t just theoretical—they’re operational, deployed, and driving measurable health outcomes today. The future of prevention is here—and it's personalized.

Connect with Suggestic via email

Call for Innovation

Want to Tell Your Story to the World?

We’re looking for founders and CEOs leading digital health, life science, or biotech companies that are solving the biggest health challenges of our time – and want to build a better network to change the world.

Exposure in StartUp Health Media to our global audience of investors and partners – including our magazine and YouTube channel – is a benefit of StartUp Health's Membership. When you join a Health Moonshot Community, you can increase brand awareness through our multi-media storytelling efforts.

Our communities include: Access to Care, Alzheimer’s Disease, Cardiometabolic Health, Caregiving, Children’s Health, End Cancer, Food as Medicine, Mental & Behavioral Health, Oral Health, Type 1 Diabetes, Wellness, Women's Health, and many more.