AARP Health Innovation@50+ LivePitch is just a few short weeks away, May 31 in Las Vegas, and they’ve added exciting new elements to the program, including:

- Exclusive investment forecasts to be made available to attendees
- Our newly announced Health Tech Expo
- A great fireside chat with strategic investors United Healthcare, Aetna, Humana, and Walgreens

Use promo code VIP50 when registering and save 50% off the current rate. We hope you can join us, and if not, please forward this discount to a team member.

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Attendees to Receive Early Release of AARP’s 119 page report, Health Innovation Frontiers

Health Innovation Frontiers: Untapped Market Opportunities for the 50+, a 119 page market research report, will be exclusively released to Health Innovation@50+ attendees before it is made more widely available later in the year.

The report details the significant unaddressed needs with the greatest potential for revenue, adoption, and social impact. Included are The Nine Areas of Opportunity. Each opportunity area includes assessments, forecasts, and tips for investors. The nine frontiers collectively represent as high as $20 billion in revenue opportunity by 2018.

Register now to get your copy.

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Introducing the AARP Health Innovation@50+ Tech Expo

In fantastic new addition this year we are pleased to announce the  AARP Health Innovation@50+ Tech Expo, located at Booth #2455 on the Life@50+ Expo hall show floor. The Tech Expo, with 16 exhibitors, showcases the latest trends in Digital Health Technology solutions across a spectrum of health and wellness challenges that we face in our day-to-day lives. Come learn how these innovative entrepreneurs are transforming healthcare with solutions designed to improve the quality of life for you and the ones you love.  Interact with these cutting edge technologies and voice your opinion to encourage entrepreneurs and innovators to build better products that solve real problems.

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10 Start-Up Finalists Announced!

As Jody Holtzman, AARP’s Senior Vice President of Thought Leadership, put it: “127 excellent companies applied. This made for some tough decisions when it came time to determine the finalists.” Still, the advisory board came through and narrowed the field to 10 companies. We are pleased to share that AdhereTech, CareMerge, CoPatient, Inc, HomeTeam Therapy, LabDoor, Life Vest Health, Lively, SoundFest, Veristride, and Wello will each be taking the stage on May 31st at the Health Innovation50+ LivePitch. Go here to review a summary of each company.

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Fireside Chat with Strategic Investors from United, Aetna, Humana, and Walgreens

Hear from strategic investors from United Healthcare, Aetna, Humana, and Walgreens in a must-attend insider’s session for entrepreneurs and venture capitalists alike. Receive insight into where exits may be, along with where and how you will get the return on your investments. Speakers include:

- Rajni Aneja, Strategic Executive, Clinical Transformation Leader, Humana
- Hugh Ma, Head of Strategy for Healthagen, an Aetna business
- Jeff Shoemate, VP, Innovation and Business Development, UnitedHealthCare
- Brad Fluegel, Senior Vice President, Chief Strategy Officer, Walgreens Co.

Join our judges: Brian Chee, Managing Partner, Polaris Partners; Geoffrey Clapp, Co-Founder at Better; Nina Kjellson, General Partner,InterWest; Brad Fluegel, SVP, Chief Strategy Officer, Walgreen Co.; and our Emcee Lisa Suennen, Managing Member, Psilos Group.

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Register Now and Save

Use promo code VIP50 when registering and save 50% off the current rate. We hope you can join us, and if not, please forward this discount to a team member.

CML Monitor Provides Innovative Method for Tracking Symptoms and Monitoring BCR-ABL Lab Test Results for Physicians and People Living with CML

NEW YORK, May 15, 2013 (BUSINESS WIRE) — Medivo Inc., a health monitoring platform that regularly connects doctors, consumers, and clinical labs, today announced the launch of CML Monitor, a free mobile app for people living with chronic myelogenous (or myeloid) leukemia (CML).

This new app simplifies daily life for people living with CML by providing them an innovative way to easily and accurately track BCR-ABL laboratory testing results and symptoms while delivering reports to their physicians for optimizing treatment.

CML Monitor is available for iOS and Android devices. Watch a video or download the app here.

The app provides testing reminders and also enables people living with CML to connect with participating physicians, who receive regular patient updates to make better-informed treatment decisions. Additional features include noting questions for doctors, documenting hospitalizations, creating custom symptoms, and socializing with others living with CML.

“Monitoring disease response to therapy is one of the key requests of people living with CML,” said Dr. Jason Bhan, EVP and Co-Founder of Medivo. “With this new app, Medivo is able to help consumers track their progress and also help physicians more closely monitor response to therapy and changes in condition symptoms.”

The new CML Monitor app builds upon the success Medivo has achieved with its popular GI Monitor app, the leading mobile disease monitoring application for people living with IBD, and HAE Monitor app, which allows people with hereditary angioedema to easily track symptoms and deliver reports to their physicians.

CML, also known as chronic myelogenous leukemia, is a type of cancer that begins in the blood-forming cells of the bone marrow. It can move into the blood and subsequently spread to other parts of the body. The term “myelogenous” in CML refers to the type of cells affected by this cancer, which typically affects older adults.

About Medivo

Medivo is the emerging, cloud-based, health monitoring platform that connects doctors, consumers, and clinical labs. Its unique access to clinical data and advanced analytics simplifies and improves health interactions. Medivo makes it easy to access lab tests, measure and track health information. All services–including mobile tools and simple explanations of lab results–are free for physicians and consumers. New York City-based Medivo is venture-backed, and its key investor is Safeguard Scientifics, Inc. Medivo is a Healthcare Transformer in StartUp Health Academy. For more information, visit our website at www.medivo.com or download our apps for iPhone and Android.

SOURCE: Medivo Inc.

The number of female entrepreneurs is on the rise and so is their optimism about growth opportunities for their business. Where are the best cities in America for female small business owners to thrive, and what are the best ways to get to the top? Check out the graphic below to learn more.

Infographic courtesy of Intuit
See more on VentureBeat

Medikly’s platform identified as a “disruptive technology” — game-changing innovation for pharmaceutical organizations to leverage actionable insights from digital

NEW YORK–(BUSINESS WIRE)–Medikly, Inc. (Medikly), a leading software-as-a-service (SaaS) technology provider for pharmaceutical brands and agencies, today announced it has been listed as a 2013 “Cool Vendor” in the Life Sciences by leading analyst firm, Gartner, Inc.

“We are honored to be chosen by Gartner as a cool vendor. Earning this distinction from Gartner Research is validation for the Medikly product and our approach to help healthcare marketers better understand the behaviors of physicians online, improve engagement, and expand reach,” said Venkat Gullapalli, MD, CEO and Founder, Medikly. “The world of healthcare marketing continues to change on a daily basis. Given decreased access to physicians and the pervasive use of Internet and digital channels, the ability to generate actionable insights on physician behaviors is more important than ever. Medikly has and will continue to evolve our application based on our clients’ need to respond to this ever-more challenging job.”

According to the report, Medikly is a Cool Vendor, “Because it offers detailed practitioner profiling and targeting across all available channels (social, face to face, mobile, digital, and web) to facilitate personalized messaging and optimize sales efforts around the individual physician. This is highly relevant in the wake of ‘iPad mania’ which has raged for the last two years and taken focus away from being able to reach physicians through multichannel capabilities and placed undue attention on the face-to-face channel which continues to decline. Technologies like Medikly can harmonize multiple channels and reduce wasted sales and marketing efforts.”

About Gartner’s Cool Vendors Selection Process

Vendors may not apply for a spot on the Cool Vendor lists. The Cool Vendor selection process is driven by Gartner analysts, who nominate not-yet-well-known vendors whose technologies have captured their attention. During a month of internal meetings and interaction, Gartner teams narrow the field down to about 400 companies and begin to write the “notes” that are the basis for the Cool Vendor reports that the company publishes each year in April.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); and Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

To access “Gartner’s Cool Vendors in Life Sciences, 2013″ report, visit http://www.gartner.com/id=2470915.

ABOUT MEDIKLY

Medikly is pharma’s first and only unified, cloud-based platform that helps brands better reach, engage, and understand physicians across multiple touchpoints. Medikly’s platform goes beyond current technology solutions by delivering deeper content, interactive experiences, and a robust set of measurable and actionable big data analytics. Medikly is a Healthcare Transformer enrolled in StartUp Health Academy. For more information, visit www.medikly.com or email info@medikly.com.

Contact:
Media:
Medikly, Inc.
Karl Schmieder, 646-515-3392
Chief Strategic Officer
ks@medikly.com

See original press release on The Wall Street Journal.

See the full April 2013 Digital Health Funding Insights Report

Read more:

GigaOM Following the money in health tech: accelerators galore nationwide
HIT Consultant Report: Digital Health Funding Tops $333M in April 2013

Research Highlights the Real Reasons Behind ‘America’s Other Drug Problem’

America has a serious drug problem, but it’s not the one you think. A new survey commissioned by HealthPrize Technologies, a digital health company, found that 47 percent of people would rather take out the trash than take their prescribed medications, demonstrating how strongly Americans dislike taking their meds. More than a quarter of people (27 percent) would rather get a shot than take their prescribed medication and 10 percent would rather have a cavity filled.

Each year, 125,000 deaths in the U.S. are linked to people who don’t follow their medication prescriptions.¹ And at a time when medical costs are soaring, people’s failure to take their medications as prescribed leads to $290 billion in “otherwise avoidable medical spending” in the U.S. annually.² Even people with serious conditions like cancer, heart disease and organ transplants often fail to take their medications as prescribed by their doctors – a phenomenon known as “medication non-adherence.”

“Taking medication is a daily reminder of your illness and your status as a ‘patient’ so it’s a negative experience that people instinctively want to avoid,” said Dr. Katrina Firlik, cofounder and chief medical officer of HealthPrize.  “Psychologically, people tend to prefer actions that offer short-term benefits but most chronic medications provide no short-term benefits — only short-term annoyances. So people may skip taking or stop refilling their medication altogether even if the long-term risks to their health are enormous. That’s the reality of medication non-adherence that needs to be addressed.”

The survey found surprising reasons for people’s decisions not to follow their doctor’s orders. Some people (25 percent) said taking their medication makes them feel old, while others said they feel worried (21 percent) or even frustrated and annoyed (14 percent). Still others (10 percent) said taking their meds reminds them of their illness and makes them feel sad.

The HealthPrize survey, which included responses from 1,021 U.S. consumers who take prescription medications regularly to help treat a chronic illness or serious medical condition, also found:

For more detail and analysis of the survey findings, the HealthPrize Medication Non-Adherence Report by Dr. Katrina Firlik is available at www.healthprize.com/report.

Methodology The HealthPrize Medication Non-Adherence survey was fielded by independent panel research firm Research Now from March 8 to March 15, 2013. The responses were generated from a survey of 1,021 people who self-identified as taking prescription medications regularly for a chronic illness or serious medical condition. All respondents are age 18 or older and living in the continental United States. The margin of error for the survey is plus or minus 3.1 percent.

About HealthPrize HealthPrize Technologies provides an innovative approach to addressing the problem of medication non-adherence with an online and mobile-based program that is fun, educational and rewarding. The HealthPrize system leverages gaming dynamics, behavioral economics and proven concepts from consumer marketing to maximize engagement while also using education to strengthen the intrinsic motivation required for long-term persistence to prescribed medications. For more information, visit www.healthprize.com or follow us on Twitter at @HealthPrize.

Contact: John McElhenny InkHouse (for HealthPrize) 781-966-4105 HealthPrize@inkhouse.com

References ¹ Bosworth, H. B., Duke University Medical Center, and the National Consumers League. (2011). Medication Adherence: Making the Case for Increased Awareness. ² New England Healthcare Institute. (2009). Thinking Outside the Pillbox: A System-wide Approach to Improving Patient Medication Adherence for Chronic Disease.

SOURCE HealthPrize Technologies

GBCHealth Conference 2013: Where Business Connects and Commits to a Healthier World – 25% Discount for StartUp Health Network

Time: May 15-17, 2013 – NYC
The Roosevelt Hotel
45 East 45th Street
New York, NY
Website : http://conference13.gbchealth.org/

25% discount for StartUp Health network – Use code SUH

Each year, GBCHealth convenes business and allied leaders to inspire deepened business engagement on the world’s pressing health challenges.  Join 500+ visionary health leaders at the GBCHealth Conference, May 15-17 in NYC. Come to network, share ideas, and learn how big brands like J&J, the Coca-Cola Company, HP, BD, Pfizer, Levi Strauss & Co., Nestle, GE, Merck, Chevron, and many more, are working to improve the health of workers, communities, and the world.

Past speakers have included Richard Branson, Ted Turner, Deepak Chopra, Muhtar Kent, UN Secretary General Ban Ki-moon, Margaret Chan, George Soros, Gordon & Sarah Brown, Barbara Bush, Sarah Jessica Parker, Christy Turlington-Burns, Annie Lennox, and many more.

This year’s Conference will be our most important and exciting yet, with a sharp focus on how business can better align its work with achievement of the Millennium Development Goals. The rich program will bring inspiration, offer new ideas, and present bold challenges.

This year, nearly 70 speakers will grace the stage, including Jeff Sachs, Ray Chambers, Cory Booker, Thomas Farley, Mark Dybul, Bill Drayton, Richard Besser, global health experts from USAID, the Rockefeller Foundation, Mailman School of Public Health, Columbia University, and many high-level executives from the world’s top brands.   Click here to see a full list of confirmed speakers.

Sessions include:

• Digital Health & Global Development: A Key To Global Development?
• New Technologies For Maternal Health
• When Top Meets Bottom: How Companies and Social Businesses Are Partnering for Health
• The Built Environment: Healthy Cities/Healthy Workforce
• The Race to Meet the Millennium Development Goals
• Saving Children’s Lives: How Smart Businesses Are Building Shared Value
• Secondment and Corporate Volunteering for Global Health
• Born HIV-Free: Achieving Zero Mother-To-Child Transmission By 2015
• Wellness and Women: From the Corporate Office to the Factory Floor
• How I Got Here: Leaders in Business and Public Health Share their Professional Journeys
• Replenishment in the Global Fund’s New Era: the Private Sector’s Impact
• Non Communicable Diseases at the Country Level

Click here for pricing and registration.  Use code SUH to receive a 25% discount off of any conference pass.

Interested in becoming a sponsor?  Click here to learn more.  Contact Beth Breslauer for more info, and a 10% discount off any package.

On June 5-6 in D.C., we invite you to attend MedCity ENGAGE, the premier forum to advance patient engagement and healthcare delivery. ENGAGE is an executive-level event, where some of the industry’s brightest minds and leading organizations discuss best-in-class approaches to one of the biggest challenges in healthcare.

MedCity ENGAGE has gathered together the most innovative thinking from payers, providers, policymakers, health IT, and beyond — make sure you’re in attendance to learn from this group of engagement experts.

MedCity ENGAGE is offering discounted registration, at a special rate, to the StartUp Health community. Regularly $1000 onsite price, registration is 50% off — only $500 when you use code STARTUP.

Register today with code STARTUP and save 50%!.

ENGAGE will feature:

ENGAGE speakers include:

Bob Finuf
VP, Children’s Mercy Hospital; CEO, Children’s Mercy Family Health Partners

Dr. Joseph Kvedar
Director, Centers for Connected Health

Peter Levin
Senior Advisor to the Secretary, and CTO, U.S. Department of Veterans Affairs

Dr. Robert London
National Medical Director, Walgreens

Lygeia Ricciardi
Director, Office of Consumer eHealth, ONC

Make sure you’re one of the 350+ attendees at MedCity ENGAGE on June 5-6 in Washington, D.C. Reserve your space today with code STARTUP and save 50% off onsite rate.

We’ll see you there!

Chris Seper, CEO & Founder
MedCity Media

P.S. Be part of the first-ever ENGAGE and help shape the future of patient engagement. A limited number of spaces are available at this rate, so  reserve your seat today and use code STARTUP to save!